Who We Are

We are two university-educated Australians based in Sydney, Australia. We are well-travelled to the U.S., Canada and have lived in the U.K. but are native to Australia. We know what it means to have local Australian content in everything we see and do. We have worked in marketing, business, health, education, government and are familiar with many other fields. We can help you expand to the Australian market while making sure your content stays true to your brand and you’re avoiding any messaging with a different connotation in Australia.

What We’ve Done

We’ve managed a variety of localization projects converting US or UK English to Australian English for clients. Some examples of our localization projects for clients entering or expanding within the Australian market are:

• Instruction manual and voice instructions for an international Satnav (GPS enabled) wayfinding device
• Cultural adaptation of marketing concepts for an internationally recognized soft drink and an internationally recognized cold and flu medication
• Name checks for cultural appropriateness for international pharmaceutical brands
• Advertising headlines and taglines for a French International Champagne brand
• Advertising headlines, taglines and point of sale material for an internationally recognized mass market household cleaning product
• Marketing presentation for a leading international mobile phone company
• Brochure for an internationally recognized de luxe espresso coffee brand
• Marketing presentation for an internationally recognized confectionery brand
• Advertising headlines for an international toothpaste and toothbrush brand
• Marketing presentation for a European car brand
• Market research survey for an international chocolate company
• Medical research survey for patients with dementia.